The short-form video app TikTok announced on Thursday that it will triple the time limit on its content – allowing users to upload videos for up to three minutes.
A very popular social media platform owned by China had previously blocked videos in a minute.
TikTok product manager Drew Kirchhoff said the decision is based on user feedback and enhances users ’ability to tell creative stories.
“In the coming weeks, we will be giving everyone at TikTok the opportunity to create longer videos, which will make it easier for our global community to shoot, upload and edit videos up to three minutes long on TikTok,” Kirkhoff said. said in a statement.
“With how our team has changed its expression in 60 seconds, we are thrilled to see how people continue to entertain and inspire in a world of more seconds and creative opportunities.”
On Wednesday, the video sharing giant announced that it had removed 65 million videos in the first three months of 2021 for violating rules such as nudity and hooliganism – less than one percent of their total.
An incredibly popular platform among the younger generation and teens, it has released transparency reports since 2019.