Get ready for TikTok on TV everywhere.
Soon you will see self-addicted short videos of the popular social network on TVs and displays in restaurants, bars, gyms, medical offices and other establishments.
TikTok is joining Atmosphere’s streaming TV package for business. Nearly 19,000 businesses globally, including Taco Bell, Burger King, Meineke Car Care, Westin and Texas Roadhouse, watch more than 60 channels of Atmosphere TV, including Happy TV and Paws TV.
Atmospheric editors create TikTok videos for the channel, sometimes adding random videos, and at other times creating themed video compilations. Atmosphere gets permission from video creators and adds licensed audio. That is, you won’t see the latest hit music dance videos.
“The good news is that there are millions and millions of videos on TikTok, and 20-30 percent of those videos are still good and you don’t need audio to enjoy them,” said Leo Resig, CEO and co-founder of Atmosphere.
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TikTok has reached more than 1 billion users, but its audience is younger. In business, his video performance can attract a larger, older audience.
“Through our partnership with Atmosphere TV, we are taking TikTok to unexpected locations where it can reach new and existing audiences,” said Dan Page, Head of Global Business Development, TikTok’s New Screens Division. “Our platform is backed by the creativity of our community and we are happy to focus on them in places we have never been before.”
TikTok has also started switching from smartphones to TVs. In November, it released the TikTok TV app for Amazon Fire TV, Google TV and other Android TV OS devices, as well as LG and Samsung smart TVs. “We’re showcasing the creativity of our community among new audiences who don’t understand what the TikTok experience looks like or the diversity of content our platform offers,” Page said.
Recently, TikTok has focused on a number of incidents, including “difficulties” in beating teachers and disrupting schools, and recent warnings of possible violence in schools. Atmosphere does not include TikTok problems in its TikTok channel. “Everything is comfortable for the family,” Resig said.
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Resig and his brother John Resig founded The Chive photo-entertainment website in 2008. Their media company grew after creating Chive TV in 2014 and launching it at Roku in 2015. They created Atmosphere, a free streaming video platform that supports advertising for business. In 2019, he left the Chive Media group.
The move was aimed at satisfying the free-to-air TV market in businesses that could pay hundreds of dollars a month for cable or satellite programs.
“We really decided to create a business plan to create a TV channel for each type of business,” said Mike Grisco, CEO and co-founder of Atmosphere, which joined the company in 2017. A channel called Happy TV.
Other relevant and managed channels include Atmosphere News and Chive TV; partner channels include Red Bull, X Games, and America’s funniest videos.
For a $ 99 activation fee, businesses will receive an Apple TV set-top box with the Atmosphere app installed. Sports bars and restaurants can play Atmosphere TV on some TVs, and live games and other live content on other screens.
Atmosphere said the number of businesses that played their programs doubled last year, and the company said it will reach more than 20 million unique visitors each month.
Partners like TikTok make money from channel advertisers. Places can also pay to run their own ads between content.
“It’s a very symbiotic relationship,” Leo Resig said. “They understand that we’re reaching an audience they can’t reach. I think a lot of people, especially older men, say, ‘I’m too old for TikTok, right?'” (TikTok) “Everyone, every age, everyone “Wow, that’s a very interesting thing. Maybe I should download this TikTok app.”
Follow Mike Snyder on Twitter: @mikesnider.