Rumble, a YouTube rival backed by Peter Til, has established itself as a place for right-wing political commentary, but the site has attracted its fans by attracting controversial celebrities like Kanye West and Nikki Minaj. ‘z is trying to expand its audience.
Darren Blanton, a frequent donor of GOP campaigns who invested in Rumble with Thiel earlier this year, told The Post that the site is calling on creators because it contains “non-political, fun stuff”.
“I spend my time in the media, to be honest, getting non-conservative creators for Rumble,” Blanton said. In addition to West and Minaj, Blanton said he wants to attract fashion influencers, chefs and athletes to the ship.
Rumble sees itself as a free-speech platform that favors more diverse political views than YouTube or Facebook, where some posts can be stamped by corporate censorship. Currently, its most popular users include conservative researchers such as Donald Trump-Ben Shapiro, Dan Bongino and Jordan Peterson, who joined in June after being downloaded from Google-owned YouTube in January.
To expand Rambler’s appeal, the site wants to attract celebrities like West and Minaj. Blanton declined to say whether he expressed a desire to join, but said he did not want to “pull the site just by politics.”
“We want people to come to the site and laugh and relax,” he said.
While Blanton has been calling celebrities at the same time, PayPal founder Thiel — whose other investments include Facebook and Palantir — does not appear to have been involved.
“I wouldn’t have thought he would call anyone cold,” Blanton said of Tiel. “He’s more like CS Lewis than Joel Austin.”
Toronto-based Rumble was founded in 2013, but has remained relatively uncertain until this year. According to a similarWeb analysis, Rumble had 129 million visits in September – a small fraction of YouTube’s 33.7 billion visits over the same period.
According to The Wall Street Journal, the site was valued at about $ 500 million during its fundraising period in May, and included Tiel, one of the founders of Palantir, and JD Vance, author of Hillbilly Elegy and a candidate for the Ohio Republican Senate. a venture capital fund managed by.