From Dreamwork’s “Boss Baby: Family Business”.
The domestic box office has entered a strong period of recovery due to the coronavirus pandemic, but the upcoming fourth July weekend may not coincide with the period before ticket sales reached Covid.
Typically, according to data from Comscore, the weekend attracts between $ 150 million and $ 200 million, depending on what movies are released around the July holiday and what day the holiday falls.
Until the weekend, box offices will welcome two universal features – Boss Baby: Family Business and Forever Purge, as well as Searchlight’s Soul Summer and A24’s Zola.
The previous film, Boss Baby, opened at $ 50 million, but box office analysts estimate that the film’s sequel will not match that figure. The question arises as to whether many will be able to get past F9, as the stock mouse is worth $ 70 million over the weekend and should be around $ 30-40 million in the second week.
Forever Purge is the fifth film in the horror franchise, which may struggle to sell more than $ 20 million in tickets for its opening. While the series’s first film grossed $ 34 million during its debut, its fourth installment, First Clean, grossed just $ 17 million in 2018.
“Boss Baby: Family Business” and “Forever Purge” grossed just $ 1.3 million at the box office on Thursday night.
This weekend, around 80% of cinemas are open to the public and mask restrictions for those receiving the coronavirus vaccine have been relaxed. While box offices have not fully studied the 2019 ticket sales, analysts believe its trajectory will continue in a positive direction.
Last weekend, F9 recorded the highest opening weekend of all films released during the pandemic, reaching $ 98.7 million over the weekend, another industry record. With strong content from new content and other previously released films, this weekend could be the first in ticket sales to reach $ 100 million since the coronavirus closed cinemas appeared in March 2020.
“There’s no better proof that the movie theater business is approaching normal than we are willing to go to a crowded theater market where the Independence Day holidays are well-worn, which is full of films of virtually any genre,” Komscore said. old man media analyst Paul Dergarabedian said.
In addition to F9, the box office will continue to collect films such as “Peaceful Place Part II,” “Peter Rabbit 2: The Fugitive,” “Cruella” and “At Height.” However, none of these films broke $ 10 million in ticket sales last week. Packages are expected to fall 25% to 30% this week, a standard decline.
Still, this fourth July weekend would easily surpass the 2020 tiny $ 1.5 million. Last year, the highest-grossing film of the weekend was a rerun of the 1984 film Ghostbusters.
“The tradition of going to the cinema on the fourth of July will continue after 2020 this year, as for some reason theater revenues have dropped to their lowest level and the 37-year-old film has topped the highly regarded driver rankings .ins is the only game in town for big-screen entertainment outside the home, ”Dergarabedian said.
The Hollywood box office is hoping for its success as Americans return to normal activities in the summer and fall. After this weekend, Hollywood’s Marvel’s “Black Widow,” Warner Bros. ready to release a number of blockbuster features such as. “Space Jam: A New Legacy,” Disney’s “Jungle Cruise,” and DC Extended Universe’s “Suicide Squad.”
More than half of the U.S. population vaccinated in at least one dose, which led to a sharp decline in the number of deaths from Kovid. The number of new cases has dropped significantly in recent weeks and remains below peak. However, health officials are monitoring the prevalence of a highly contagious delta variant in communities with low vaccination rates, which has led to an increase in these cases in recent times.
Background: Comcast is the parent company of NBCUniversal and Acesparks. NBCUniversal is a distributor of The Boss Baby: Oil Business and Forever Purge.