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Porsche will boost EV, but will still invest in gasoline cars, says North American CEO

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Porsche is witnessing record sales as it plans to successfully produce its all-electric models, Porsche Cars North America CEO Kjell Gruner told Acesparks on Thursday.

“At the end of the day, we’re meeting a huge demand with all of our vehicles,” Gruner said at the Squawk Box. “We are satisfied with the demand Taycan, which is about 15% of our total volume. But more importantly, the brand is strong. People enjoy the customer experience. Yes, our product portfolio is very strong. ”

Porsche’s second-quarter revenue was up 55 percent from a year earlier, Gruner said.

The brand is now competing with other electric vehicle manufacturers such as Tesla to dominate the EV market. Gruner noted that the three pillars of the company’s power transmission strategy include future investments in all-electric cars, plug-in hybrid models and internal combustion engines.

Porsche said sales of the all-electric Thai model, introduced in 2019, are on par with its well-known 911 model. According to Gruner, Thai Sales are the current Porsche owners, customers of competing brands such as Audi, BMW and Mercedes-Benz and others who want to add Porsche to their existing car collection.

“We want current Porsche owners to accept Thailand as part of the family because they understand it’s a Porsche,” the CEO said. “How it was built, you know, we said we’d take a clean sheet of paper and do the electricity. If we do anything, we’ll do it right. We’ll do it with all our passion.”

Klaus Zellmer, a former CEO of Porsche Cars in North America, previously told Acesparks that Tesla owners had shown the greatest interest in the Thai company among non-Porsche owners. SUVs still contribute a large portion of Porsche’s overall revenue.

Gruner points out that the luxury car manufacturer always wants to sell a single car less than the market demand, while Porsche is struggling to deliver its cars to customers on time.

“We’re really into production, and we’re into procurement to do that. At the moment, you have to wait and dream a little more than usual for your 911, and hopefully,” Gruner said. he said.

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