NFL legend Troy Aikman has been producing his own beer brand since February – and he says it’s for drinkers who care about their health.
The so-called “Eight” camp – after the former Dallas Cowboy uniform number – is only 90 calories and uses only organic grains.
(For comparison, a jar of Bud Light has 110 calories, and a classic Budweiser has about 145 calories.)
Eight will initially be sold only in Texas, according to Hall of Fame, which announced the new beer on Tuesday. But Aikman says there are plans for national distribution.
Eight “antioxidant-rich Hallertau Taurus hops, unlike additives or cheap fillers and sugar-free, promise to be different from the average camp beer.
Next month, bars and restaurants in Texas will start selling new foams – and in March, retailers in that state will start selling canned food. Eventually, eight will be sold nationwide, a spokeswoman told The Post. He said there is no timeline yet as to when the eight will appear across the United States.
And while the new company is based in Austin, Texas, the beer is brewed at the Faubourg brewery in New Orleans – which will probably upset the Cowboys fans and make it the official beer of the New Orleans Saints.
Meanwhile, 55-year-old Aikman, who now works for Fox Sports as a TV and radio company and is known for drinking bourbon during his broadcasts, says beer is healthier than most. He is for a drinker who “knows what we have put in our bodies” in his statement.
Over the past two years, Gridiron has partnered with the Department of Food Science and Technology at Oregon State University to create eight, and he is an award-winning brewer who has worked at Cooperstown, Anheuser-Busch, Harpoon Brewery and Ommegang Brewery in New York. Phil worked with Leinhart. .
Aikman also chose former Ommegang president Doug Campbell as one of the founders of Eight.
This is not Aikman’s first brush with beer. As a college student, he worked at Miller Brewery in Tulsa (Okla) and was involved in delivery.
“When I looked into space, I felt it was time for something new,” Aikman told Adweek. “I felt we could make a better beer for you. Many of these brands have been on the market for decades and I just felt like it was the right time for something new.
It enters a crowded market. Aikman, who will be the face of the eight, will need to step up its marketing to stand out among the 9,000 breweries in the United States.