NASCAR this week rejected a sponsorship deal for Xfinity Series driver Brendon Brown, referring to the “Let’s go to Brandon” phrase that conservatives use to criticize President Biden.
NASCAR officials considered the sponsorship and decided not to approve the deal. The decision was made a few days after Brown’s team, Brandonbilt Motorsports. was publicly announced The sponsorship agreement with LGBcoin.io is described as a “cryptocurrency mem coin”.
Washington Post va Fox Sports was the first to report on the decision. The Washington Post reports that despite the team’s announcement, NASCAR has not officially considered sponsorship until Tuesday, when the decision was made.
Brandonbilt Motorsports spokesman Max Markuchchi broke the decision with a lengthy statement.
“We are disappointed that the NASCAR leadership has chosen to refuse to approve this sponsorship and they need to make sure they back out of their decision and not take the team or the driver out of the gas,” Markuchchi said.
“Like any team, we rely on effective and friendly working relationships at all levels of NASCAR. Unfortunately, the NASCAR leadership’s resolution of this situation now threatens to strain our relationship and put us in an even more awkward position.
NASCAR has not yet commented on the situation. However, the official told the Washington Post that the organization has never changed its mind because the sponsorship agreement has never been officially approved.
The phrase “Let’s Go Brandon” first rose to national consciousness after Brown won the Xfinity Series race at the Talladega Superspeedway in October. During a post-race interview, the crowd started shouting “F – Joe Biden”, although the reporter said they actually said “let’s go to Brandon”.
Since then, the slogan has become a cry for conservatives protesting the Biden administration.
In November, NASCAR President Steve Phelps tried to keep the circle away from singing.
“I think, unfortunately, it shows where we are as a state,” Phelps said at the event. “We don’t want to be involved in politics, left or right,” he said. “Obviously, no matter who is sitting, we have always respected the president’s office as a sport.”