Tuesday, June 28, 2022

LGBTQ book sales are soaring

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In publishing, sales of LGTBQ books are booming and Adam Silvera’s “They Both Die at the End” is leading the charge.

In 2021, LGBTQ fiction titles doubled the previous year’s sales, according to market research firm The NPD Group. So far in 2022, their sales have continued to increase by 39%.

“The continued strength in this subject across all areas of the market suggests there is an opportunity for publishers to expand in these subjects or cross-pollinate LGBTQ themes with other high-growth areas of the market,” Kristen McLean, books industry analyst for NPD said in a statement. “The growth in young-adult categories, in particular, mirrors a generational shift toward a more open and inclusive attitude toward gender diversity and sexual orientation.”

The biggest gains have been in YA fiction. Adam Silvera’s novel, “They Both Die at The End,” a best seller, had the biggest gains, NPD said. The novel follows Mateo Torrez and Rufus Emeterio, who become friends and form a strong bond on the day they meet, which is also the day they die. The book appeared on the list in February 2018 and remained on the list for 69 weeks.

Silvera herself was also influenced by YA books that featured LGBTQ characters. “The Mortal Instruments” series by Cassandra Clare introduced the author to literary diversity. It was “the first time that I got exposed to a gay character in a fantasy novel or even in any book, period. I didn’t even realize that we could write queer characters into books, ”Silvera told in 2021.“ It’s like this: When we talk about representation, making an impact… this is that feeling, like strings of connection that are built between a reader and a character. ”

MORE:Romance novels are more diverse than ever. But it’s not ‘happily ever after’ just yet

MORE:‘They Both Die at the End’ author Adam Silvera took this unconventional road to YA success

Another YA title that has contributed to increased sales is the “Heartstopper” series by Alice Oseman. The series follows two teen boys, Nick and Charlie, who meet at a British grammar school, quickly become friends and fall in love. The series was also released as a teen drama TV series on Netflix this year.

While not as huge, adult fiction sales also rose, led by bestselling books like “The House In The Cerulean Sea,” by TJ Klune; “One Last Stop,” by Casey McQuiston; and “On Earth We’re Briefly Gorgeous,” by Ocean Vuong.

“Just like the diverse world it reflects, LGBTQ fiction is woven into all parts of the fiction landscape,” McLean said. “What was once considered a niche area of ​​publishing is now becoming mainstream, with a number of titles leading the national bestseller lists and books being shared across generations of readers. That’s something to celebrate today and every day. “

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