Actor and Goop CEO Gwyneth Paltrow is no stranger to controversy. From recommending vaginal eggs to promoting the effectiveness of bee venom for skincare, her wellness brand has drawn criticism for promoting unscientific ideas, and her latest “routine” is no different.
During an interview on The Goop Podcast, Paltrow shared her routine, which included waking up at 5:00 am, burning incense, drinking a smoothie, and indulging in various dietary supplements. However, it was the last step of her routine – described as “shoving a bunch of things up my a*s” – that raised eyebrows.
Paltrow explains that her routine involves inserting a small, hand-held LED light into her rectum for “light therapy,” followed by a coffee enema. The enema is meant to clear out the colon and “flush everything out,” according to Paltrow.
However, medical experts have widely debunked the idea that coffee enemas have any health benefits. There is also no scientific evidence to support the effectiveness of light therapy through the rectum.
Following the podcast episode, Paltrow was quickly slammed on social media, with many calling her routine dangerous and “quackery.” One Twitter user noted that Paltrow’s routine “sounds like colonoscopy prep” and cautioned against trying any wellness practices without consulting a medical professional.
This is not the first time Paltrow has faced criticism for promoting harmful and unscientific wellness practices. In 2018, Goop agreed to pay $145,000 in civil penalties after it was found that the company made unsubstantiated health claims about its vaginal eggs.
While it’s important to prioritize one’s health, it’s equally important to rely on sound medical advice and not fall prey to the latest wellness fad. Paltrow’s routine may be controversial, but it’s important to remember that not all health advice is created equal – and some could actually cause harm.
Leave a Reply