Home CELEBS Hailey Bieber sued by fashion creators over new brand's name RHODE

Hailey Bieber sued by fashion creators over new brand’s name RHODE

- Advertisement -


NEW YORK – Two former college roommates who created a successful clothing line under the “Rhode” trademark sued model Hailey Bieber on Tuesday, saying she’s creating market confusion by marketing a skincare line under the Rhode name.

The lawsuit in Manhattan federal court asked a judge to cite trademark infringement and block Bieber from selling or marketing any products with the Rhode name. It also sought unspecified damages.

The lawsuit said court intervention was necessary because Hailey Bieber is a celebrity with over 45 million Instagram followers who launched her skincare line last week and has filed trademark applications to sell clothing.

Hailey Bieber is married to singer Justin Bieber, and the lawsuit says her husband has promoted her business to his 243 million Instagram followers, generating 1.5 million likes with one posting. Her lawyer didn’t immediately respond to a request for comment.

According to the lawsuit, Purna Khatau and Phoebe Vickers are seeking to protect the business they began in 2014 when they quit their day jobs to create a high-end clothing and accessories line, targeting “feminine, confident and well-traveled women.”

Skin is in: Celebrity skincare brands from Hailey Bieber, Jennifer Lopez, Gabrielle Union, more

Since then, it said, their products have been featured in Vogue, carried in stores like Saks Fifth Avenue and Neiman Marcus worldwide and worn by celebrities including Beyonce, Mindy Kaling and Rihanna. Sales are projected to hit 14.5 million this year, the lawsuit said.

On the day her product was launched, Hailey Bieber said in a Forbes story that she’s had a “really hard time” with “a world of media that likes to perpetuate women against women,” the lawsuit said.

“But the reality is that the” world of media “Ms. Bieber describes is at her disposal. And she has chosen to use it to squash a woman and minority co-founded brand that simply cannot compete with her immense fame and following,” the lawsuit said.

More:Justin Bieber gets candid on wife Hailey’s ‘really scary’ stroke-like symptoms, blood clot

When her product line was launched June 15, Hailey Bieber appeared on “Good Morning America” ​​on ABC and “The Tonight Show” with Jimmy Fallon on NBC, the lawsuit noted.

The lawsuit said confusion and harm to the brand started by Khatau and Vickers is already widespread and it has only taken days for some consumers to believe that the 8-year-old company is trading off the name of the new competitor instead of the reverse.

‘So far from the truth’:Hailey Bieber addresses allegations that Justin ‘mistreats’ her

- Advertisement -
- Advertisement -
Must Read

Texas man arrested after making ‘terrorist threat’ toward Supreme Court

NEWYou can now listen to Acesparks articles! A man in Texas was arrested after he allegedly made a "terrorist threat" toward the...
- Advertisement -

Chick-fil-A is America’s favorite restaurant for the 8th year in a row

Chick-fil-A has maintained its position as America's favorite restaurant for eight years in a row, according to the American Customer Satisfaction Index (ACSI)....

Disneyland’s ‘Pirates of the Caribbean’ ride reopens — with a familiar face

Disneyland's "Pirates of the Caribbean" ride said "Ello, poppet" to eager parkgoers on Friday. The ride - which has been at the California...

Bruce’s Beach, seized by LA in 1924, returned to black family’s descendants

Almost 100 years after the government took their land, it has been returned. This week, the Los Angeles Board of Supervisors unanimously approved...
Related News

Texas man arrested after making ‘terrorist threat’ toward Supreme Court

NEWYou can now listen to Acesparks articles! A man in Texas was arrested after he allegedly made a "terrorist threat" toward the...

Chick-fil-A is America’s favorite restaurant for the 8th year in a row

Chick-fil-A has maintained its position as America's favorite restaurant for eight years in a row, according to the American Customer Satisfaction Index (ACSI)....

Disneyland’s ‘Pirates of the Caribbean’ ride reopens — with a familiar face

Disneyland's "Pirates of the Caribbean" ride said "Ello, poppet" to eager parkgoers on Friday. The ride - which has been at the California...

Bruce’s Beach, seized by LA in 1924, returned to black family’s descendants

Almost 100 years after the government took their land, it has been returned. This week, the Los Angeles Board of Supervisors unanimously approved...

Crewless Mayflower ship retracing 1620 journey arrives at Plymouth Rock

A crewless robotic boat retracing the 1620 sea voyage of the Mayflower has landed near Plymouth Rock. The sleek Mayflower Autonomous Ship met with...
- Advertisement -