Tuesday, January 18, 2022

Facebook faces massive lawsuit in UK

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The British academic wants Facebook to pay more than $ 3 billion in damages to 44 million UK social network users accused of violating the country’s competition laws.

Competition law expert Dr. Lisa Lovdal Gormsen has filed a lawsuit against the U.S. technology behemoth.

In a lawsuit filed in the UK’s Competition Court in London on Wednesday, Gormsen accused Facebook of using the personal data of its users, who changed itself to Meta Platforms, TechCrunch reported.

Meta Platforms told the Post: “People access our service for free. They choose our services because we value them and they have meaningful control over what information they share on Meta platforms and with whom. We have invested heavily in creating the tools to enable them to do so. ”

Gormsen is suing British courts to force the company to pay $ 3.1 billion for Facebook’s 44 million users, or just over $ 70 per user.

According to its website, the funding for the trial was provided by Innsworth, one of the largest litigation funders in the world.

Dr. Lisa Lovdal Gormsen of the British Institute for International and Comparative Law has filed a lawsuit on behalf of 44 million British Facebook users demanding $ 3.1 billion.

In building his business, he said Facebook had received an “unfair price” from British users of the platform.

While users were forced to give up their personal information and data, in return they were given “free” access to the platform, which allows them to communicate with friends and post photos.

Facebook then used its users ’personal information to generate billions of dollars in revenue, and users received no financial compensation.

“Competition in a free and fair market should lead to lower prices and higher quality,” Gormsen said.

“But the bigger the company in the market, the less choice we have, no matter what they do. Facebook has taken advantage of its users’ accounts. ”

Gormsen claims that Facebook used user data between 2015 and 2019. He cited the Cambridge Analytica scandal in his lawsuit.

In 2019, Facebook was fined $ 644,000 by British consulting firm Cambridge Analytica for violating data protection laws related to data collection.

(FILES) This file, taken on October 28, 2021, shows a person using Facebook on a smartphone in front of a computer screen with the META logo.  - YouTube parent Alphabet (Google), Facebook parent Meta and two others
Facebook has been accused of violating British competition laws by using user data.

Regulators say at least 1 million British user data and 87 million user data worldwide have been collected and used for political purposes.

Gormsen is a senior fellow in competition law at the British Institute of International and Comparative Law.

In 2019, he co-authored a scholarly article entitled “Facebook’s Competition in Competition in Strategies”.

Last year, he helped write an article entitled “Facebook’s Exploitation and Exclusive Abuse in the Bilateral Market for Social Media and Display Advertising”.

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