HomeENTERTAINMENTEx-Victoria Secret model Bridget Malcolm slams brand in viral TikTok

Ex-Victoria Secret model Bridget Malcolm slams brand in viral TikTok

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Former Victoria’s Secret model Bridget Malcolm has gone viral for highlighting the brand’s damaging environment and dismissing her pursuit of diversity and women’s empowerment as a “joke”.

The brand has faced years of criticism and recently announced that it would be changing its “Angels” “VS Collective” Including athletes, activists and actors as the new spokesperson for the lingerie brand.

In TIC Toc Captioning the video “Too Little Late Victoria’s Secret,” Malcolm revealed how unhealthy and underweight she was while walking the 2016 Victoria’s Secret Annual Fashion Show.

The 29-year-old shared, “I got my bra from the 2016 Victoria’s Secret Fashion Show. It’s a size 30A, I’m a size 34B now which is healthy for me.” Putting on a bra during the video, Malcolm shows off how small the size is for his now healthy body.

Showing a photo of herself wearing a 30A bra at the fashion show, she continues, “Look how big it was on me, the sAcesparksess behind my eyes from the 2016 show breaks my heart.”

She further alleged that former chief marketing officer of L Brands Ed Razek rejected her for the 2017 Victoria’s Secret show. She claimed that her body “didn’t feel good enough” as she grew to 30B.

She ends the video in response to the company’s rebranding, “Victoria’s Secret Your Performative Collaboration is a Joke”.

The company said, “Victoria’s Secret has a new leadership team fully aligned to the brand’s continued transformation with a focus on creating an inclusive environment to celebrate, uplift and champion all women for our associates, customers and partners.” Committed to.” Post in a statement.

Bridget Malcolm walks in the 2015 and 2016 Victoria's Secret Fashion Show
Bridget Malcolm walked in the 2015 and 2016 Victoria’s Secret Fashion Show.

The Australian model has been one of the loudest voices to condemn the popular lingerie brand and the modeling industry as a whole.

Malcolm first spoke about Victoria’s Secret and the modeling industry in 2018, when he publicly discussed his battle with an eating disorder that left him “with a ruined digestive system and chronic anxiety”. Harper’s Bazaar.

Since then, Malcolm has been “on a crusade to destroy the process of getting sample sizes” and most recently turned to TikTok to do the same.

in that Latest Videos, she claimed that her agents would allegedly encourage her to take cocaine, have sex, and lead her to steadily lose weight at an early age.

In 2018 she issued an apology for publicizing the unhealthy diet and exercise regimens she had followed in the past
In 2018, Malcolm issued an apology for publicizing the unhealthy diet and exercise regimens he had followed in the past.
movie magic

She claimed she was “dressed up by an older man, sexually assaulted multiple times” and eventually developed eating disorders, PTSD, depression, anxiety and dependence on alcohol, Xanax, and Ambien before the age of 18.

On her 26th birthday, she was broken and unable to leave her home for a year “without panic attacks and severe anxiety” and “suicidal thoughts”.

The model is back in the industry, working with brands that make her feel safe and has decided to speak up now after she has finally reached a healthy point of recovery.

She is speaking out because she is “a firm believer that the fashion industry needs to change” because her “job should not involve abuse.”

Razek resigned from his role at Victoria’s Secret’s parent company L Brands in 2019, days after the lingerie brand hired its first transgender model. The former top executive sparked outrage a year ago when he insisted that the Victoria’s Secret Fashion Show should “not” show “transsexuals” because it would disrupt “fantasy”.

In recent years, the brand has made several attempts to diversify its image amid backlash and declining sales.

The Victoria's Secret Fashion Show will return this year after its cancellation in 2019 with some adjustments so that
The Victoria’s Secret Fashion Show will return this year after being canceled in 2019 with some adjustments to give the brand time to “develop marketing”.
Getty Images for Victoria’s Secret

“VS Collective” was announced in 2019 after the cancellation of the annual Victoria’s Secret Angel runway show, which had run every year since 1995.

The “VS Collective” includes American football star Megan Rapinoe, actress Priyanka Chopra, LGBTQ model and activist Valentina Sampaio, photographer Amanda de Cadet, world champion freestyle skier Eileen Gu, plus-size model Paloma Elsesser and South Sudanese-Australian model Adut Ekek. .

Martin Waters, CEO, Conceded the new York Times That the company has been “too slow to respond” to the changing world.

“We need to stop being about what men want and what women want,” Waters said, adding that the Victoria’s Secret Angels are no longer “culturally relevant.”


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