Thursday, May 19, 2022

Deal to acquire Chris Noth’s tequila brand gets nixed on sex assault allegations

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The company, which plans to buy a tequila company owned by Sex and the City star Chris Not, canceled the deal after two women accused the Big Actor of sexual harassment, The Post reported.

The tequila brand, called Noth’s Ambhar, was under a $ 12 million deal to be acquired by Entertainment Arts Research.

But Entertainment Arts joins Peloton, who drew an ad involving Noth – as the last company to drop the actor after allegations surfaced on Thursday.

“We thought it would be in our best interest to give up the deal,” CEO Bernard Rubin told The Post on Friday.

Rubin called Ambhar on Friday to announce that the company had terminated the contract. “It would be devastating for us,” Rubin said.

Entertainment Arts Research reached an agreement to buy Ambhar for $ 12 million in August and was on the verge of signing a final deal this week, when unfavorable news of sexual harassment allegations surfaced.

Noth, 67, vehemently denied the allegations.

Chris Not, who played the role of Mr. Big in “Sex and the City” and re-enacted his role in the re-enactment – and so on – has been accused of sexual harassment by two women. He denies the allegations, but some brands are already moving away from it.

Peloton received an appendix this week in which Not and Ryan Reynolds cheated on the character of Not in the recent re-release of “Sex and the City” – “And so on …” In the video, Mr. Noth’s protagonist. The elder died of a heart attack after a rotation in the Peloton.

When Rubin wanted to get his wagon for a drink sponsored by celebrities like Casamigos Tequila, produced by George Clooney and Rande Gerber in 2013, the tequila deal was worked out for six months. Four years later they bought it. $ 1 billion by the Diageo beverage conglomerate.

According to Rubin, Noth has not been an investor and pitchman for Ambhar since 2018.

Ambhar CEO Jaime Celorio declined to comment to The Post via SMS from Mexico.

In a statement to Page Six on Thursday, Not said: “The allegations made against me by people I met years or even decades ago are absolutely false. These stories could have happened 30 years ago or 30 days ago – either. ‘q always means no – that’s a line I didn’t cross. The meetings were by agreement. It’s hard not to doubt when these stories are coming out. I don’t know exactly why they’re appearing now, but I know this: I’m this I did not attack women.

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