Danny CEO John Miller told Acesparks on Thursday that the restaurant chain was having problems filling vacancies, but salary issues are not something that will bypass prospective workers during the economic reopening.
“I don’t think the salary of a brand like Danny is really hard,” Miller said in the Power Lunch program, acknowledging that the coronavirus pandemic is higher than ever.
“It’s not really a barrier to staffing. … It’s really about building confidence that people will get back to work,” he added.
Businesses in a variety of industries, from restaurants to motor vehicles, have reported difficulties in hiring workers as economic activity intensifies after more than a year of disruptions related to the Covid crisis. There are more than 9 million jobs in the U.S., according to the Department of Labor, released earlier this month.
Additional insights on employment will come on Friday morning, after the Department of Labor released its June jobs report. In the May report, the U.S. unemployment rate was 5.8%.
Several factors have been cited for health and safety concerns, including recruitment problems, including coronavirus, and a lack of reliable care for children. Some believe that unemployment benefits during the Covids period prevented some laid-off workers, especially low-wage industrial workers, from returning to the workforce.
Companies have responded to this in a variety of ways, with some raising bonuses to the minimum wage and offering bonuses for signing up.
Among Danny’s hiring efforts, this is called a cross country tour “America’s Diner Hiring Tour.”
Denny’s plans to hire 20,000 employees for its corporate and franchise restaurants. Using the company’s 53-foot portable kitchen truck, the journey began Monday in St. Louis and ends on Friday in the Arcadia suburb of Los Angeles. Assists in applying on Denny’s website and offers a free breakfast for applicants.
Regardless of the barriers to filling vacancies, Miller said he expects staff shortages to subside in the coming weeks. “It takes a minute to relax and get back on track,” he said, adding, “We think they’re temporary and will fade over time.”