For much of MMA history, the PPV business has been a source of secondary resources and uncertain expectations. What were the search results like? What was the web traffic like for the event? Will Dana White buy more than 800,000 or say about 800,000?
In rare cases, we can see cold facts about how each individual PPV does business from month to month. So, if someone chooses internal information, this is a rare opportunity. And this time, no one comes except UFC superstar Conor McGregor.
McGregor has become one of the best talents in his martial arts to take the UFC PPV industry to new heights. While his recent performances haven’t led to the stellar results used by fans, that doesn’t mean he still doesn’t appear to watch his work.
In a recent letter from the “famous” UFC to more than 1.5 million spectators, he revealed that he had ordered his latest PPV match, a rematch against former interim lightweight champion Dustin Puirey.
According to available data, this figure ranks UFC 257 fourth among all-time UFC PPV sales. Still, even though McGregor didn’t leave the win in January, at least he had to make a big change to his home for a portion of his PPV earnings. No matter what the number is, the SBG fighter doesn’t want to share this information with the public.
McGregor is currently recovering from a leg injury he suffered in his third fight with Poirier in July 2021 at UFC 264. Diamonds, meanwhile, will also play against Charles Oliveira in December next year. Oliveira defended her belt for the first time since winning a gold medal over Michael Chandler in May. Once McGregor is back in full force, a fourth fight against Louisiana could be on the table.