Tuesday, January 18, 2022

BMW iX Flow can change car’s color with the push of a button

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Tired of the color in your car? BMW’s new innovation allows it to be changed at the touch of a button.

At CES, the luxury carmaker introduced the iX Flow concept, which features the E Ink feature, which allows owners to change the exterior color of their car at the touch of a button.

According to BMW, the SUV with iX Flow technology at CES will feature a specially designed body that is stimulated by electrical signals to change the color of the car’s exterior.

“In the future, digital experiments will only happen on displays. Real and virtual will increasingly merge,” BMW AG board member Frank Weber said in a statement. “With the BMW iX Flow, we’re revitalizing the car body.”

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The BMW color-changing clips shown at CES were photographed and posted on social media.

Stella Clark, head of the BMW iX Flow project, which is equipped with E Ink, said during a video demonstration of the technology that it will allow drivers to better personalize their car at will.

“You choose the clothes you wear. You choose your status on social media. And you can choose the color of your car,” he said.

The iX Flow can do more than make your car look attractive. Clark points out that if you want to find a car in a busy parking lot, its exterior can shine in a variety of colors.

BMW is one of the few automakers to showcase the technology at CES. Chevrolet has introduced an electric version of its famous Silverado pickup.

Follow Brett Molina on Twitter: @ brettmolina23.



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