Tuesday, January 18, 2022

BlackBerry finally pulls plug on once-dominant mobile devices

Must Read

Goldman Sachs will miss the calculations on weak stock trading

() -Goldman Sachs Group Inc. fourth-quarter earnings fell nearly 13% and missed market expectations on Tuesday as weak...

My grandmother embraces Blink-182 and calls Travis Barker to a drum fight

Drummer grandmother Dorotea Taylor shared her final cover and protested Travis Barker drum fight. Taylor is a private tutor...

Fans criticized Lita for her participation in the women’s Royal Rumble match

Lita is undoubtedly one of the pioneers of women’s wrestling in the world of professional wrestling. She...


More than a decade ago, BlackBerry turned off the plug of its product, a physical keyboard that was once dominant on mobile devices needed by professionals.

The Canadian-based firm, which has since switched to a cybersecurity-based company, has not provided technical support to the declining number of Blackberry phone users since Tuesday.

The company’s original version announced plans to cancel its smartphones on its website in September 2020, but the firm chose to wait until January 4, 2022 “as a token of gratitude to our loyal partners and customers”.

This means that not everyone who owns one of the many BlackBerry devices can trust basic services like phone calls, texts, data, and the 911 emergency function.

BlackBerry, which stopped manufacturing mobile phones in 2016, has been replaced by Google and Apple, which have more than 99 percent of the global market share combined with Android and iOS operating systems.

BlackBerry disables services for all devices running Blackberry 7.1 or earlier, as well as BlackBerry 10, BlackBerry PlayBook OS 2.1 and earlier.

At the peak of its popularity more than a decade ago, Blackberry held more than 50 percent of the domestic market share in the mobile device market.

Those with BlackBerry devices running the Android operating system are not affected.

The company’s announcement was a death knell for a cultural and technological event that became so widespread that it was jokingly called “crackberry” because of its reputation for use that led to its addiction.

The BlackBerry was the phone of choice for powerful celebrities like Kim Kardashian, Rihanna and Jennifer Lopez. Former President Barack Obama refused to part with the BlackBerry after entering the Oval Office in 2009.

In the same year, BlackBerry’s parent company, Waterloo, Ontario-based Research in Motion, was named the fastest-growing company of the year by Fortune.

Founded in 1984 by Mike Lazaridis and Doug Fregin, the BlackBerry first came out with an email-powered pager, the BlackBerry 850. It had a tiny keyboard that made it easy to send and receive emails.

The success of the 850 paved the way for the launch of the company’s first smartphone, the BlackBerry 957, equipped with email and internet features. It was released in April 2000.

Despite the appearance of the Apple iPhone in 2010, the company continued to dominate. In 2008, its market capitalization exceeded $ 78 billion. Two years later, by 2010, it accounted for more than 50 percent of the domestic market and 20 percent of the global market.

At the peak of its powers, BlackBerry sold more than 50 million devices a year, and its shares sold for $ 230 per share.

But the company’s demand for smartphones has slowed because it couldn’t predict that it would be triggered by a mass consumer, rather than those who want to use it for business purposes.

Attempts by BlackBerry to compete with the iPhone by launching its own touchscreen Storm smartphone failed to find their place in the market.

BlackBerry CEO John Chen unveiled the new Blackberry Classic smartphone at a presentation ceremony on December 17, 2014 in New York (USA).  Photo by REUTERS / Brendan McDermid / File
An Ontario-based company’s attempt to enter the smartphone market more than six years ago has failed miserably

By 2016, BlackBerry’s market share in smartphones had shrunk to 0.1 percent.

BlackBerry’s market capitalization this month was $ 5.28 billion. On Tuesday afternoon, it sold for $ 9.24 per share on Wall Street – down 90 percent from a decade ago.

.

- Advertisement -
Latest News

Goldman Sachs will miss the calculations on weak stock trading

() -Goldman Sachs Group Inc. fourth-quarter earnings fell nearly 13% and missed market expectations on Tuesday as weak...

My grandmother embraces Blink-182 and calls Travis Barker to a drum fight

Drummer grandmother Dorotea Taylor shared her final cover and protested Travis Barker drum fight. Taylor is a private tutor who has been playing the...

Fans criticized Lita for her participation in the women’s Royal Rumble match

Lita is undoubtedly one of the pioneers of women’s wrestling in the world of professional wrestling. She paved the way for future...

Conor McGregor deleted his tweet after Henry Sejudo’s burnt response

There has been all the news in recent days that retired former UFC two-time champion Henry Sejudo has made a relentless...

Britain will eliminate “deceptive” ads in cryptocurrencies

LONDON () - The UK will eliminate “distracting” ads for crypto-assets that could hurt consumers, the finance ministry said Monday.Advertising for cryptocurrencies such...
- Advertisement -

More Articles Like This