Goodbye to Hollywood! Apple is building a huge new campus in Los Angeles – a testament to the technology giant’s growing ambitions in Tinseltown.
IPhone maker Jason Sudeikis is building a 550,000-square-foot office complex in Los Angeles, Culver City, behind hits like “Morning Show” with Ted Lasso and Jennifer Anniston and Reese Witherspoon, starring him. It serves as the company’s headquarters in the region.
The California-based Cupertino company appeared in the summer looking for a new location as it increased its production of entertainment products for the AppleTV + streaming service.
Apple told Variety that the new LA campus will be a “mixed use,” but the firm did not elaborate on how the production studio space will be part of the development.
It is not clear that all or only part of the work at the facility will be production related to its flow service. Construction is currently underway.
Apple did not predict when the new buildings would be launched.
“We are in the early stages of planning and have a lot to say about it,” he told the publication.
Apple’s new mines are located along National, Venice and Washington boulevards, the company said in a statement. Both objects are connected by a “common wall”.
The iPhone maker has gradually entered the show business with the launch of the AppleTV + streaming service in 2019. Since then, Apple has poured billions of dollars into shows like “Ted Lasso” and “Morning Show”. Competitors like Netflix and Disney, which have more than 200 and 100 million subscribers.
But the streaming service, which costs $ 4.99 a month, will last a long time. Apple has less than 20 million subscribers, according to our association of the International Alliance of Theater Workers. Apple did not comment.
Still, the Silicon Valley-based company is cash-strapped, and its new LA headquarters could help it launch shows faster to attract more subscribers.
The tech giant first opened its offices in Los Angeles’s Culver City neighborhood in 2014 and now employs more than 1,500 people in the Los Angeles area. Four years later, Apple rented a 128,000-square-foot office building in Culver City, two blocks from the new complex, Variety said.
Just as Apple has promised to create 20,000 new jobs in the U.S. over the next five years, the company said in April that it expects to increase the number of employees in Culver City to more than 3,000 by 2026.