Tuesday, January 18, 2022

Amazon controls wedding registry market, survey finds

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According to a recent survey by the Post, many couples are turning to Amazon to replenish their wedding registers rather than traditional retailers.

According to a quarterly survey conducted by Baird and published on January 2, Amazon controlled 45 percent of wedding registry lists in the fourth quarter of 2021.

The “listing entry” into the e-commerce giant’s wedding registers has been the highest of any company since Baird began tracking data six years ago.

Bed Bath & Beyond, a home improvement retailer that once dominated the market, saw its share fall 30 percent during the quarter, according to the survey.

This figure showed a significant decline in 2017 for the company, which controlled 44% of simultaneous wedding registrations. It was also the lowest share for Bed Bath & Beyond in survey history.

Many couples are turning to Amazon to fill out their wedding registers rather than traditional retailers.
According to a recent survey by the Post, many couples are turning to Amazon to replenish their wedding registers rather than traditional retailers.
According to a recent survey by the Post, many couples are turning to Amazon to replenish their wedding registers rather than traditional retailers.

Target ranked third on the list, with a quarterly share of 26 percent. Cash and travel requests came in fourth with 16 percent, followed by Crate & Barrel retailers with 15 percent.

The survey results are based on an analysis of random data from The Knot, a popular wedding planning service. Acesparks was the first to report the results of the survey.

Baird said online wedding registers are “strategically important” for retailers. The registers are filled with high-margin items and are a potential way for companies to acquire long-term customers.

Bathroom and beyond
Bed Bath & Beyond once dominated the wedding registration market.
Registration discounts seen on the Amazon website.
Registration discounts seen on the Amazon website.

Industry analysts expect weddings to increase in the coming months as the US economy recovers from the COVID-19 pandemic. According to The Knot, at least 2.6 million couples are expected to be fed in 2022.

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